Specialization over generalization

Certified Digital Digital Marketing Training

The Digital Marketing Training in Chennai equips you with the skills to perform effective online marketing, develop comprehensive marketing strategies, create engaging content, and more. Digital marketing’s powerful reach and analytics capabilities are essential for professionals in various sectors including finance, marketing, project management, and operations.


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Instruction in English,Hindi, ಕನ್ನಡ, తెలుగు, தமிழ்

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126%

Average Salary Hike

Offline & Online

Interactive Sessions

Why Digital Marketing Training?

According to industry reports, the demand for advanced digital marketing skills is rapidly growing. Entry-level positions offer competitive salaries ranging from ₹3 to ₹6 LPA.

Finance
Project Management
Operations
Human Resources
Data Analysis
Marketing

Advantages of Learning Digital Marketing

Mastering Digital Marketing opens up numerous opportunities in various industries. Proficiency in digital marketing allows you to create effective online campaigns, enhance your professional skill set, and drive business growth. Digital marketing is extensively used across various industries, making it a valuable asset for your career. Mastery of digital marketing can significantly boost your efficiency, improve your strategic thinking, and help you remain competitive in the job market. Whether you are a student, a professional looking to upskill, or someone interested in online marketing, learning digital marketing can greatly benefit your career and personal growth.

A Roadmap For Sucess

Our Comprehensive curriculum, Designed for professionals

Enrolling in our Digital Marketing Training enhances your data analysis and visualization skills, making you more competitive in fields such as finance, marketing, and project management. The course imparts valuable skills that are in high demand, leading to better job prospects and professional development.


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Course Outline

• What is Digital Marketing
• Marketing Objective or Goal
• Importance of Digital Marketing in Today’s Business Landscape
• Digital Marketing Channels Overview

• Domain and Hosting
• How the Website Works
• Function of Website
• Website Architecture

• Introduction to SEO
• What is a Search Engine and how does it Work?
• Keyword Research
• Competitor Analysis
• On Page SEO
• Technical SEO
• SEO Audit
• Off Page SEO
• Google Search Console
• Google Analytics
• Other SEO Tools
• Google Ranking Updates and Algorithms

• Introduction to Google Tag Manager
• Setting Up a GTM Account and Container
• Tag Implementation & Configuration
• Event Tracking with GTM

• Introduction of Google Analytics 4 (GA4)
• Setting up a GA4 property and configuring data streams
• User Interface and Navigation
• Conversions Setup and Tracking
• Data Collection and Configuration
• Reporting and Analysis

• Introduction to Content Marketing
• Writing Compelling and Engaging Content
• Content Distribution and Promotion (Owned, Earned, Paid)
• Develop a Guest Blogging Strategy SEO powered
• Content Performance Measurement and Analysis

• Understanding Pay-Per-Click (PPC) Advertising
• Creating an Account and Setting Up Campaigns
• Keyword Research and Selection for Best Results
• Budgeting and Bidding Strategies in PPC Advertising
• Keyword Match Types and Negative Keywords
• Exploring Different Ad Formats
• Setting Up Conversion Tracking in PPC Campaigns
• Continuous Monitoring and Optimization of PPC Campaigns

• Understand YouTube’s Platform and Algorithm
• How to Set up an Optimized YouTube Channel
• Video Uploads and Channel Management
• Expanding Channel Reach: YouTube SEO and Beyond

• Basics of Display and Video Ads
• Exploring Google Display Network and Video Formats
• Setting Up and Running YouTube Channel
• Creating Display and Video Campaigns
• Remarketing

• Overview of social media landscape
• Set up a social media page for business
• In-depth exploration of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Promotion of Content or Product(s) on these platforms
• How to increase followers and engage audience

• Business Manager: Setup, Billing, Payments, and Taxation
• What You Should Know About Facebook Ads Manager.
• How to create a budget and schedule using Meta Ads Manager
• Guide to Facebook’s Ad Campaign Format
• Integrate a business goal to an advertising target.
• Ad locations in Meta Ads Manager
• Choosing the Right Ad Placements
• Key Metrics and KPIs for Success

• Understanding Instagram Marketing
• Business Manager
• Facebook Ads Manager
• Instagram Ad Campaign Types and Objectives
• Audience Targeting
• Ad Formats
• Budgeting and Scheduling
• Reach and Frequency Buying

• Understanding the Role of LinkedIn
• Setting Up LinkedIn Business Presence/Page
• Connecting with Industry Professionals
• Business goal to an ad objective on LinkedIn
• LinkedIn’s Ad Targeting and delivery
• Ad Formats on LinkedIn with business goal
• Budgeting and Scheduling
• Reporting and Analytics for LinkedIn Ads

• Overview of Email Marketing
• Objectives
• Different Email Service Providers – Mailchimp, etc.
• Data Capture
• Importing Contacts
• Email Design
• Campaign Delivery Management

• Overview of AdSense Revenue Model
• Creating and Setting Up an AdSense Account
• Google AdSense and How it works
• Best Practices for Ad Placement on Websites
• Make Money Through AdSense
• Improve Click Through Rate (CTR)

• What is blogging?
• How do I start a blog?
• Create a blog using WordPress, Wix, or Blogger
• SEO for Blog
• Analytics setup

• Overview of ORM Strategies and Techniques
• Monitoring Online Reputation
• Conducting a Reputation Audit: Evaluating Existing Online Presence
• Building a Positive Online Presence
• Managing Online Negative Reviews and Feedback

• What is Local SEO
• Google My Business Setup
• Local Ranking Factors
• Google Posts
• Reviews
• Local Markup Schema
• Reports

• Overview of Influencer Types and Categories
• Selecting the Right Influencers to Reach Your Audience
• Negotiating Partnerships and Contracts with Influencers
• Setting Clear Campaign Objectives and Goals
• Collaborating with Influencers on Content Creation
• Launching Influencer Marketing Videos
• Key Metrics and KPIs for Measuring Influencer Marketing Success

Course Highlights

  • In-house sessions

  • Hands-On Exercises

  • 30-Day Post training Support

  • Live & Interactive Session

Course Fees

We are driven by the idea of program affordability. So, we give you several financial options to manage and budget the expenses of your course.


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ASK YOUR QUESTIONS

Frequently Asked Questions

Digital Marketing Training teaches you how to promote products or services online using SEO, social media, content, email, and paid ads. It helps you build brand awareness and drive business growth in the digital era.

Anyone interested in marketing, including students, working professionals, entrepreneurs, or freelancers, can enroll—no prior experience required.

You’ll learn SEO, SEM, Google Ads, social media marketing, content strategy, email marketing, and analytics to manage successful digital campaigns.

Yes, you’ll receive an industry-recognized Digital Marketing Certification upon successful completion of the program.

You can pursue roles like Digital Marketing Executive, SEO Specialist, Social Media Manager, Content Strategist, or PPC Analyst in top companies.